Sep 15, 2011- Negative Ads a Positive for the Political Process?

By: Michael Hyland
By: Michael Hyland

In tonight's on-air "At the Capitol" segment, we take a closer look at why negative ads are so effective in campaigns.

We've heard it time and time again.

Campaigns go negative weeks before election day in the hope of shoring up support among undecided voters. Every commercial break, it seems like there's yet another ad pointing out why the other guy is terrible for the job.

Polling shows people say they're put off by negative ads, but campaigns continue to use them.

In tonight's on-air "At the Capitol" segment, we take a closer look at why these ads are effective. On a subconscious level, why do they work? How big a difference is there between what people say turns them off and reality?

Even though they may rile up some people and sway an election, do they discourage potential voters from even taking part in the process?

Weigh in with your thoughts!


Also, we received an email earlier today saying Mountain Party gubernatorial candidate Bob Henry Baber was in a car crash today. The AP provided this update:

MORGANTOWN, W.Va. (AP) - A spokeswoman for Bob Henry Baber says the Mountain Party candidate for governor and his two youngest children have been injured in a crash on Interstate 79.     

Tiffany Washington says Baber was driving to Pittsburgh to catch a flight Thursday when the rear end of a tractor-trailer attempting to pass struck the vehicle and pushed it into the guardrail.

Washington says Baber and the children were hurt, but she didn't immediately know the extent of their injuries.     

State Police Trooper First Class J.G. Baker says Baber reported the hit-and-run and the truck's license plate by cell phone, then followed the driver while police issued an alert.

A trooper stopped the trucker on Interstate 68.     

Baker says 44-year-old Scott Lunsford of Clarksville, Ga., was charged with failure to maintain control.

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