Ad Operations Specialist

Ad Operations Specialist needed to manage all aspects of campaign trafficking, including testing and campaign reporting for company’s 40+ web properties. Candidate for this role should have good organizational skills, ability to multitask and have a sound eye for detail. This individual will work with local sales teams to optimize revenue while servicing advertisers and their agencies. Preferred for candidate to be located in market where Gray TV operates television station but not mandatory. (
Duties and Responsibilities:
- Develop and maintain analytical models to project site digital inventory
- Schedule and launch digital advertising campaigns in timely and accurate manner using DoubleClick (DFP) Ad Management Software
- Direct interaction with all Gray Television Digital Sales Managers and AEs to resolve all incoming and outgoing requests
- Ad testing and implementation and campaign set up
- Work closely with Ad Ops colleagues for daily assignments
- Monitor and manage campaign delivery and reporting for local and national digital campaigns
- Analyze campaign performance and make recommendations
- Take appropriate steps to avoid over/under delivery with collaboration between sales teams and agencies
- Commitment to understanding digital guidelines and best practices, including IAB creative guidelines
- Serve as primary technical liaison for trafficking support between digital property and company’s technical developers
Bachelor’s Degree
Proficient in MS Excel
Familiarity with ad systems and technologies including DoubleClick (DFP) a plus
Strong interpersonal skills
Proven communication skills by email and telephone/video conferencing
Application Deadline: July 14, 2014
Late submissions may or may not be considered at management’s discretion
Electronic resume and cover letter submission is preferred. Please submit to:
By fax to 847-201-1203
Only if you don’t have electronic access, please mail your resume to or complete an application at:
6450 Papermill Drive
Knoxville, TN 37919
WVLT-TV/Gray Television Group, Inc. is a drug-free company requiring pre-employment drug and background testing. WVLT/Gray Television participates in E-Verify. EOE

Gray Television Group, Inc. is an equal opportunity employer and does not discriminate because of race, color, creed, religion, sex, national origin, age, physical handicap or marital status. Discriminatory employment practices are specifically prohibited by the Federal Communications Commission. If you believe your Equal Employment Rights have been violated, you may contact the FCC in Washington, D.C. 20054, or other appropriate state or local agencies.

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