CHARLESTON, W.Va. (AP) -- West Virginia's Jay Rockefeller is among four U.S. senators asking Nickelodeon to ban ads targeted at children that promote and sell junk food and sugar.
Joining Rockefeller in the letter sent this week to Nickelodeon and its parent company, Viacom, were Sens. Dick Durbin of Illinois, Richard Blumenthal of Connecticut and Tom Harkin of Iowa. Rockefeller says the letter is aimed at taking steps to ensure kids can live strong, healthy lives.
A Nickelodeon spokesman didn't immediately return a message for comment Thursday.
Last June, the Walt Disney Co. became the first major media company to ban ads for junk food on its television channels, radio stations and websites.
According to the Centers for Disease Control and Prevention, 28 percent of West Virginia children are considered either obese or overweight.