SOUTH CHARLESTON, W.Va. (WSAZ) -- Ask anyone in line for Black Friday why they're braving the cold, and the answers are all the same.
"Because of the great deals," said Toby Moore.
Moore was the first one in the doors at the Best Buy in South Charleston Thursday night, after waiting in line for almost six hours.
While Moore planned his wait out three days in advance, those inside Best Buy planning for Moore's arrival started much earlier.
"It'll take about a week to prepare the merchandise, about 3 weeks to prepare the staffing, the scheduling," said store General Manager William Holman.
From placement to pricing, Holman and his crew spent Thanksgiving preparing for the hundreds of sale-searchers.
They even did a little color-coding, knowing the longer the line is outside, the longer the lines will be inside.
"We're going to hand out purple tickets," said Holman. "We're going to have purple balloons, so where customers who have that purple ticket, they find that purple balloon, and stand in that purple line."
With this year being his 12th grand opening, Holman isn't a rookie. Of course back when he first started, Thursday was reserved for family, food, and football.
When asked what the change has been to move the openings up, Holman said it's all about competition. Even opening a few hours later than a competitor can mean a major drop-off in business.
"A customer, they're not going to stay out," said Holman. "They hit up a store, they get in and out in an hour. They're not going to drive around for five hours. They're going to go home, sleep off that turkey dinner."
A lot of work, all in hopes of getting you in the doors and out of them as effectively as possible.