A Charleston disc jockey was yanked off the air this morning after listeners complained of hearing too much 'Hail! Hail! to Michigan.'
Coach Kidd, a Michigan native who co-hosts a morning talk show on Electric 102.7 FM, was warned three times to ratchet down his enthusiasm over former WVU football coach Rich Rodriguez's decision to become coach at the University of Michigan.
Program manager Wade Hill says Kidd was just taking it a little too far, and his refusal to stop boiled down to insubordination.
After playing the Wolverines' fight song a fourth time, Coach Kidd was taken off the air. Hill said the decision to suspend Coach Kidd came from upper-level management.
Hill said listeners complained that the DJ's over-the-top support of Rodriguez's decision was disrespectful to the state.
Coach Kidd could not be reached for comment today.