Cover Story - High Gas Prices Pushes Auto Industry to Evolve

By: Bill Murry
By: Bill Murry

Gas prices have the American families stunned hovering over 3 dollars a gallon. The mid-east conflict all but guarantees they won't be heading lower any time soon!

Ford, one of the big three auto makers is now hitting the road trying to get in touch with consumers as gasoline and car loans continue to rise.

This company reported losses of $1.6 billion in North America last year and lost $1.2 billion worldwide in the first quarter this year.

Ford has it's work cut out for it as a company! It went from 25% of the market share in 2000 to 18% last year and lost one point six billion in North America. It's also investing one billion dollars in new hybrid technology as people clamber for alternatives from high gas prices.

The auto industry is evolving every day!
General motors has ordered its engineers to ensure each car and light truck it produces meets or beats the best fuel economy of its rivals.

BMW announced for the first time ever it plans to sell diesel powered cars in the united states.

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