From t-shirts to bumper stickers, American pride was everywhere in the months following September 11th. Now five years later, it's not so obvious. Now, everyone seems to be part of a changing tide of American pride since 9/11.

Keith Flecher has served twenty-two years in the West Virginia Air National Guard. And just like everyone else in this country, September 11th is forever etched in his memory.

“My girlfriend called me on the phone and said ‘Keith, what's happening?’” said Flecher. “She was at work, and I said, I'm not sure what's happening. The guard then called and asked if I was available.”

In the days that followed, the country came together, but some say the bond has since faded.

One Charleston flag store owner says flag sales were up as much as twenty-five percent in the first six months following 9/11. Flag sales have since gone back down.

Genene Gourley says she used to see more patriotism.

“When you have a tragedy like this, there's a lot of momentum,” said Gourley. “You have a feeling of excitement and loyalty. I'm not sure if that subsidies."

The patriotism may have changed, but the memories of that day still remain the same.