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Highlanders Financial Impact

By: John Mulvaney Email
By: John Mulvaney Email

We've all heard the hype, and by now, seen the highlights to back it up. But have you stopped to consider the financial impact of the rising popularity of Huntington High School Basketball? Increased popularity is a slam dunk for more than just the basketball team.

Everyone knows the names, and it seems everyone wants just one chance to see the Highlander highlight reel in person.

And because of the fan explosion, Huntington will play the majority of their games at bigger venues. That means more tickets, more merchandise, and more money.

The highlanders have sold more programs in three games than they did all of last season, during a run to the state title.

“It’s pretty neat how kids are saying, ‘Mom, Dad I want this, I want that so I can go get an autograph,” said Bill Black, program designer.

And the merchandise and ticket money does more than just re-supply the basketball team. It allows school administrators to cover the needs of Olympic and Title IX sports, so more of the budget can benefit all students in the classroom.

“We can spend that more on academics and material that we feel is necessary for our children to be successful in the classroom,” said Greg Webb, principal.

It’s success on the court, in the box office and the classroom.

It is estimated more than 4,000 attended Saturday night’s game. According to Principal Webb, money obtained by athletic programs in Cabell County must remain in the athletic department of a school, but that means more money is available for academic use.


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