Parkways Authority Looking into Marketing Options

By: Associated Press Email
By: Associated Press Email

CHARLESTON, W.Va. (AP) - The agency that oversees the West Virginia Turnpike is looking for new ways to generate revenue.

The Parkways, Economic Development and Tourism Authority issued a request this week for proposals from companies interested it helping it find new ways to make money. The deadline for proposals is July 19th.

The move follows a detailed report from New York-based firm Public Resources Advisory Group earlier this year. The report recommended the authority find a vendor that would give advice for potential marketing partnerships.

The authority has been looking into a concept being used in Pennsylvania in which courtesy patrol vehicles are being used as moving billboards. Parkways General Manager Greg Barr says another option is allowing advertising at toll plazas or other agency-run facilities.

The authority owes more than eight million dollars for construction of the Tamarack arts and crafts center in Beckley and needs an estimated 100 million dollars for repairs to the 88-mile Turnpike.

A 2005 move to raise toll prices was overturned by a circuit judge and the agency is under a mandate from Governor Manchin to cut operating expenses.

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