MONTOGOMERY, W.Va. (WSAZ) -- What would it take for you to not touch your cell phone for ten minutes?
That was a challenge posed to the WVU Tech Women's soccer team and it meant helping children get more than two and a half years of fresh, clean, safe drinking water.
The "Tap" was a digital campaign by UNICEF to deliver water to children in need.
A digital timer was able to track how long folks left their cell phones alone and for every ten minutes the fashion designer Georgio Armani would donate enough to cover one day of water.
"It started as something the team would participate in during practice. The girls would line their phones up and let the website run," said WVU Tech Assistant Coach Stephanie Kot in a news release. "After that, they took it upon themselves to participate outside of practice, in study hall, during their free time and even late in the evening."
In all the ladies of the tech soccer team donated 889 days, or about two and a half years of clean water.