ASHLAND, Ky. (WSAZ) -- Ashland Police is giving fair warning to all party goers ,they will be cracking down on drunk drivers over the holiday season.
It's all part of the Drive Sober or Get Pulled Over campaign that runs from December 13 to January 1.
"You'll see us making lots of stops during this highly visible enforcement period and if we suspect anyone is driving while intoxicated, officers will show zero tolerance for drunk driving," said Chief of Police, Robert Ratliff.
Data shows that the holiday season is a particularly deadly time due to the increased number of drunk drivers on the roads,.
Nationally, in Decembers from 2007 to 2011 there were 4,169 people killed in crashes that involved drivers with blood alcohol concentrations of .08 grams per deciliter or higher.
According to the National Highway Traffic Safety Administration, 32,367 people were killed in motor vehicle traffic crashes across the nation in 2011, and 31 percent (9,878) of those fatalities occurred in drunk-driving-related crashes.
"This holiday, we will show zero tolerance for drunk drivers on the road. If you choose to drive drunk, we will see you, we will stop you, and you will be arrested," said Chief Ratliff
Drunk drivers often face jail time, the loss of their driver licenses, higher insurance rates, and dozens of other unanticipated expenses ranging from attorney fees, court costs, car towing and repairs, to lost wages due to time off from work.
Even worse, a drunk driver can cause a traffic crash that claims someone's life, or their own.