BECKLEY, W.Va. (AP) - A new reality show on The History Channel is shedding light on West Virginia's ginseng business.
"Appalachian Outlaws" premieres Jan. 9 and was filmed in Nicholas, Greenbrier, Monroe, Wyoming and Raleigh counties.
Ginseng dealer Tony Coffman says the show is really about educating people about the business. But he said it isn't a documentary.
The show profiles the growers, the diggers and the middlemen involved in the ancient crop valued at $600 a pound.
The cable network says supply can't keep up with demand for the crop and it's causing fierce competition during the short two-month harvesting season.
The herb grows wild in all 55 counties in West Virginia.