CINCINNATI (AP) - The Kroger Company has a new program that's
appreciated by customers who like saving money but don't like
bothering with coupons.

The Cincinnati-based supermarket chain is part owner of a data
mining firm that allows it to take advantage of the reams of
information collected by its shopper cards. One way is by mailing
shoppers coupons mainly for products they usually buy.

Kroger says as many as half the coupons it sends regular
customers do get used. That compares with the 1 percent to 3
percent of paper coupons that consumers redeem, even in the midst
of the recession.

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