UPDATE | PETA billboard goes up in area where pigs fell off truck

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CROSS LANES, W.Va. (WSAZ) -- UPDATE 6/13/19 @ 11:50 p.m.
A new billboard is up and is encouraging all those who see it to go vegan.

PETA has put up a billboard encouraging veganism in the same area where pigs fell off a truck on I-64 in the Cross Lanes area in May.

People for the Ethical Treatment of Animals or PETA placed the advertisement in the Cross Lanes area, the same place where three pigs escaped off the back of a truck earlier this spring. One of them was hit and killed.

The sign says "I'm me, not meat."

According to PETA in 2018 along there were more than 90 accidents in the U.S. involving trucks used to transport pigs, chickens, turkeys, and cows.

In 2019 PETA has already noted 44 accidents involving vehicles carrying animals used for food.

UPDATE 5/20/19 @ 9 p.m.
A video we first showed last week of a little pig running loose on Interstate 64 is causing one organization to encourage you to go vegan.

It happened on I-64 West near Cross Lanes. People for the Ethical Treatment of Animals (PETA) says one pig, as well as two others, escaped off of a truck and that one of them was hit and killed.

Now PETA says they intend to put up a billboard in Cross Lanes in honor of the late pig. It would read, ā€œIā€™m not meat, see the individual go vegan.ā€

Click here to see the full story.

A loose pig running on the highway stopped midday traffic Monday on I-64 West near Cross Lanes.

Video taken by a driver stopped in the traffic and sent to WSAZ shows a small white pig running across multiple lanes of the highway, being chased by a person who appears to be its owner.

In the video, you can see the pig running eastbound as drivers maneuvered around it and eventually stopped. In a second video, the pig makes a U-turn and heads back westbound with the apparent owner still in pursuit.

Kanawha County dispatchers told WSAZ that the call came in just after noon. An officer arrived and quickly cleared the scene.

There's no word yet on how the pig made it onto I-64.